Beachmere Place is the site of the Victorian summer cottage, later to become an inn, built by Charles Chamberlin Hoyt. Hoyt and his family came from Greenfield, Massachussetts to Ogunquit in the 1880s seeking a place to build a summer home near the sea and settled on the tract of land along Shore Road that runs to the entrance point to the Marginal Way. Hoyt lived in the main house and built three cottages on Beachmere Lane to house his sister, ex-wife, and secretary. When Hoyt died in the 1930s, the property was leased to a woman by the last name of Johnson, who ran the Blue Heron Tea Room and Raggedy Andy’s cocktail lounge from the building and porch.

The estate was sold to the Merrills, a family of hoteliers from Scarborough, in 1937, then becoming known as the Beachmere Inn. At the time this postcard was produced, the inn was run by Ann Merrill. The Merrills also owned the nearby Lookout and Ontio Hotel in Ogunquit. The Beachmere Inn was used as a residence for men patrolling the Marginal Way on the lookout for German submarines during World War II. It was renovated in the 1960s with later additions by the Merrills, who continued to operate the inn into the 21st century. Source: https://beachmereinn.com/about/history/

The caption reads, "Beachmere Place, Ogunquit, Maine."

The Tichnor Brothers printing company published this type of postcard circa 1930-1945.