The identity of this store in this sadly blemished photograph remains unknown. A variety of advertising trade cards from the era, such as Soapine, B. C. A. Cigars, Gold Dust washing powder, Portland Liquid Paints, and Lenox soap, “Lathers freely in hard water.” Fabrics and footwear are visible on the right, and hanging high a sailing community’s ubiquitous blocks (pulleys, as in “block and tackle”).