Both Edmundston, New Brunswick, and the Town of Madawaska, Maine, grew from the settlement of Acadian families along the Upper St. John River beginning in the mid-1780s. The area remained predominantly agricultural through the nineteenth century. Though Madawaska had boasted sawmills and carding mills, it entered the industrial era with the arrival of the Fraser Company, which established its facilities in the vicinity of the new international bridge (center-right) in 1925. The U.S. customs house appears in the center and Edmundston's Cathedral of the Immaculate Conception on the left in the distance.

The card was published in Boston; it bears a 1948 postmark.