War stamps were an alternative way for American citizens to contribute to the war effort. Stamps were smaller, cheaper, and fit in an album that when filled could be redeemed for a war bond. These were especially popular with children and were sold for either 10 or 25 cents each.

This issue of "Big Guns" targeted retail and movie theater owners to prepare for the Great War Stamp Drive of July 1943, which aimed to raise at least $1.00 from every man, women, and child.

The incentive behind the Great War Stamp Drive was the building of the naval aircraft carrier, "Shangri-La." Purchasing War Stamps meant funding the war vessel that would help America bomb Japan, again, and bring home the American soldiers.

This pamphlet includes display window suggestions, examples for booths in lobbies, and a specific eight step plan of action to ensure the maximum amount of War Stamps were sold.

The "Shangri-La," was commissioned in 1944 and was decorated for a series of Pacific Theater naval battles between and Allies and Empire of Japan.